in real estate and online dating,
first impressions are everything.
this apartment complex
had let itself go, living only in
the twilight of past seductions.
as style council, PROjECT
dramatically revived the
interiors, imparting a polished,
and warm design that appealed to
everyone yet remained luxuriously
exclusive per the zip code.
a balance was struck—
indulgently sweet like a caramel
toffee with creamy luminaries
and plush upholstery, perfectly
salty with wood, bark, tree trunks
and natural accessories.
from lobby to lounge, yoga studio
to library and business hub,
this was a coordinated, posh
attack in planning, integrating
and reigniting that loving feeling.